Learn what terms like acquisition features, traffic, and general patterns mean, as well as understanding visitor logs and behaviors with content pages, social networks, devices, browsers and so much more.
The purpose of the Dashboard is to provide you with the key metrics that matter most to you in a way that you can easily visualize the data. By default, you will see amazing real-time visitor information that overviews how your visitors are interacting with your Intranet.
Now you need to have this dashboard customized for your organizational objectives.
So, you maybe thinking what are the insights that we want to sees? What is the most important information that we want to be able to interpret in a matter of minutes on a daily basis? Great questions! Below are some suggestions:
- Site Search & Keywords
Analyzes what CMS pages on your intranet site is proving most popular with your audience, and understanding how they’re interacting with your content.
Click on "Pages". For every page on your site, you can see how many visitors have viewed your pages; the average time visitors have spent on each page, as well as many other valuable insights. You’ll also be able to see where people entered your site or page.
There are other unique ways to visualize this data. Utilize the Transitions function, which shows you where visitors entered and exited particular pages.
Use the Engagement feature to see if your visitors are reaching and interacting with the pages on your site that are ultimately helping you achieve your business goals. You should be always wanting to dig further into these insights and always look to see how engaged your users are and how to improve their interactions with the content you provide them.
Here you are able to view the devices that your users are utilizing to interact with your intranet site. This is extremely valuable information as it allows you to ensure that the content has been optimized appropriately for the audience.
Which display mode is being used the most Phone, Tablet or Desktop? Keeping a track of this helps determine how to best configure/optimize your site to meet the changing needs of your users.
Search & Keywords
Site Search allows you to track how people use your intranet site’s internal search engine. You can see:
Take this information and regular perform searches using these top keywords. What results do you get? Are they the most relevant results for that keyword. If not, invest time in reviewing the keywords added to your content. The 'description' field on a CMS page or File is a great place to add keywords.
Your Intranet Analytics can also analyze what resources users are downloading from your site. Downloads typically mean 'Files', those resources that are not displayed on the site as CMS pages, News articles, etc.
You can easily track what is the most downloaded item and perhaps this content can be featured more prominently. Conversely looking at the least downloaded items can highlight content that may be hard to find, or is no longer relevant.
You can get an overview of just how engaged your users are with your site; including how many users are returning more than once; how long on average users are staying; how many pages they’re viewing in each session; and how many days it’s taking your users to return to your site. You can get a combined detailed history of every user that has visited your site, including every page they have visited, and every action they took. Each features within the analytics allows you to change the visualization of the data to interpret these metrics in many ways.
Are simply objectives for you to measure how your visitors are engaging with your intranet. You could be looking to increase sign ups; subscriptions to the "Home" page; complete an "Online Form"; or possibly downloading a document/brochure. These are all examples of the way you can measure these objectives with Intranet Analytics using the Goals feature.
Goals also brings together Visitors and Behavior that give you a deep understand of what’s driving the conversions. Perhaps you’ll be able to identify the location of where the highest conversion rates are coming from; or the devices most commonly used. You can select to visualize the data in a way that’s most valuable to you and your team.