Learn what terms like acquisition features, traffic, and general patterns mean, as well as understanding visitor logs and behaviors with content pages, social networks, devices, browsers and so much more.
The purpose of the Dashboard is to provide you with the key metrics that matter most to you in a way that you can easily visualize the data. By default, you will see amazing real-time visitor information; how your visitors found you; where your visitors come from; and other valuable overview insights to help you understand your users. Now you need to have this dashboard customized for your organizational objectives.
So, you maybe thinking what are the insights that we want to show ourselves or team members? What are the important insights that we want to be able to interpret in a matter of minutes on a daily basis? Great questions! Below are some suggestions:
- Site Search & Keywords
Analyzes what CMS pages on your intranet site is proving most popular with your audience, and understanding how they’re interacting with your content.
Click on "Pages". For every page on your site, you can see how many visitors have viewed your pages; the average time visitors have spent on each page, as well as many other valuable insights. You’ll also be able to see where people entered your site or page.
There are other unique ways to visualize this data. Utilize the “Transitions Function”, which shows you where visitors entered and exited particular pages.
Use the Engagement Feature to see if your visitors are reaching and interacting with the pages on your site that are ultimately helping you achieve your business goals. You should be always wanting to dig further into these insights and always look to see how engaged your users are and how to improve your relationship with them.
Here you are able to view the devices that your users are utilizing to interact with your intranet site. This is extremely valuable information because it allows you to measure what devices users are using the most. Therefore you are able to determine how to configure/optimize your site to meet the needs of your users.
Search & Keywords:
Site Search allows you to track how people use your intranet site’s internal search engine. You can see:
Your Intranet Analytics can also analyse what people are downloading from on your site. This data is captured as soon as you activate your analytics and doesn’t require any additional configuration. If your intranet site relies on engaging content, you will definitely want to measure the interaction rates of each content piece you publish.
You can get an overview of just how engaged your users are with your site; including how many users are returning more than once; how long on average users are staying; how many pages they’re viewing in each session; and how many days it’s taking your users to return to your site. You can get a combined detailed history of every user that has visited your site, including every page they have visited, and every action they took. Each features within the analytics allows you to change the visualization of the data to interpret these metrics in many ways.
Are simply objectives for you to measure how your visitors are engaging with your intranet. You could be looking to increase sign ups; subscriptions to the "Home" page; complete an "Online Form"; or possibly downloading a document/brochure. These are all examples of the way you can measure these objectives with Intranet Analytics using the Goals feature.
Goals also brings together Visitors and Behavior that give you a deep understand of what’s driving the conversions. Perhaps you’ll be able to identify the location of where the highest conversion rates are coming from; or the devices most commonly used. You can select to visualize the data in a way that’s most valuable to you and your team.